MultiModal 2024 another roaring success for Toga Group

Team Toga arrived in numbers for this year’s MultiModal Exhibition at the NEC, Birmingham.

Following the huge success of MM23, where Toga saw a 5% increase in annual new sales solely from the three day exhibition, it was an obvious choice to increase the size of our stand and get more staff over to help with the large numbers of enquiries.

Following some very positive exposure in the trade press recently, due to various acquisitions and new contract wins, Toga had received over 25 requests for private meetings from visitors to the show, so we had made arrangements for offsite meeting facilities as well as increased staffing for the duration of the show with 17 Toga Dublin staff flying over on rotation.

As always, Toga took the opportunity to make the staff enjoy the trip, so we set up residence in a City Centre hotel and planned evening events for the five days that staff were in town, the highlight being at entertaining meal and drinks session at The Alchemist in Brindley Place.

The first day of the show turned out to be the best for us, with two major contracts being secured at the show, following discussions over teams in the week’s leading up to June 11th.

2025 will be another busy year for Toga with space secured at a range of Transport exhibitions across Europe, including having already secured our prime spot in the NEC for June 2025.